The Radiance of Knowing

Can you believe Microsoft PowerPoint has been around since 1987?
I remember the first time I watched someone give a presentation
with PowerPoint. I wasn’t quite sure what I was seeing, but I
was definitely “wowed” by it.

Should you still be using PowerPoint even though the “wow”
factor is no longer there? Absolutely. Studies show your
audience will retain up to 50% more of your information just by
adding visual elements to reinforce your points.

Key: Make your first impression count (or it may be your only
one).

I don’t mean to sound pessimistic, but In the business world
today- it’s true. Amongst the increasing information and
advertising clutter, you may only have one chance to make your
point. My personal philosophy is this: you will make either a
positive or negative impression during that first (and maybe
only) meeting. Make no mistake, a mediocre first impression is a
negative first impression. First impressions are lasting and
will color the rest of your dealings with that company. So,
you’d better make a good first impression or you’ll be fighting
an uphill battle the rest of the way.

Key: Your PowerPoint presentation is a powerful (often
subconscious) part of that first impression.

Often, your presentation pitch will be the first time many key
decision makers have heard anything in detail about your company
and it’s products. To gain those details they may have only two
immediate sources- you and your PowerPoint. Don’t let your
PowerPoint be the weak link. If your PowerPoint presentation is
cheap looking, sloppy and not well thought out- guess what
impression your audience will gather about your company.

Just as you would never show up to an important presentation
dressed in torn jeans and a plain t-shirt, your presentation
needs to make a professional impression. Back in the 90’s it was
perfectly acceptable to use a free template that came with
PowerPoint. But, today your PowerPoint is an integral part of
your sales and marketing collateral. If you don’t think of your
PowerPoint in this way then you truly need to shift your
thinking.

Key: Dress your PowerPoint for success.

Today, there are many sites that sell pre-made professional
PowerPoint templates. You can simply choose one (from among the
hundreds) that best matches your company’s look, feel and color
scheme. Once you purchase and download the template, you can
customize it to your liking.

Another option- If you don’t have the time or expertise to do it
yourself, you can hire an outside firm to do the PowerPoint
creation and customization for you. This can truly make your
presentation stand apart from the rest of your competitors,
through professional-quality images, advanced charts and by
utilizing appropriate animations that enhance and compliment
your message.

But, whether you decide to do it yourself or hire a
professional, it is definitely worth the investment to maximize
the professionalism and effectiveness of your PowerPoint
presentation. You’ll not only be doing your audience a favor,
but the high return on investment will greatly benefit your
company and you.